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MBA畢業論文_南巴布空間教育科技有限公司創業計劃書PDF

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隨著互聯網的普及和人們學習、生活習慣的改變,在線學習逐步成為人們學 習的主要方式,我國在線教育市場規模長期保持較快增速,從2017年起,增速 在不斷的增大,2017年的增速超過7.5%,截止到2018年上半年,其市場增速已 經超過了了19%,說明增速在迅速加大,此時的市場已經超過了1800億元的規 模。根據市場數據預測,其規模還會持續增長,在2024年將會突破4.1億人, 超過4500億元的市場規模。在這樣的市場背景下,根據團隊的特有優勢,在2019 年10月底成立河南巴布空間教育科技有限公司。公司在成立初期,對市場現有 的教育培訓機構從規模、營銷模式、市場占有率、產品課程產業鏈等進行了客觀 全面的分析,得出現有的教育培訓機構還是傳統的B2C模式,且市場價格混亂, 客戶流失率高,造成資源嚴重浪費。我公司利用互聯網思維模式在提供全品類課 程的同時,讓學員顧客也參與其中,既是消費者,也是分享者,不僅用最實惠的 價格享受最優質的的課程服務,還能從分享中獲得實際收益,實現互聯網社群經 濟與傳統教育的完美結合。公司在運作2個多月以來,取得了一定的成果,課程 體系、營銷模式逐漸被市場認可。但是,作為初創的互聯網新型在線教育平臺想 快速占有市場并發展壯大,我們首要解決的就是公司在發展中所面臨的資金問題, 因此,本人決定撰寫此商業計劃書。 本商業計劃書對公司所處的行業背景、市場價值以及發展趨勢進行了客觀、 全面的分析,并且搜集了大量的市場信息資料,還拜訪了行業內比較有名的多家 在線教育培訓機構,對在線教育市場進行了詳細的分析和研究。本商業計劃書還 對公司現狀進行了客觀、全面的分析,包括行業背景、公司概況、產品課程信息 等,并運用SWOT法對公司的優勢、威脅、機會和劣勢進行全面綜合評估,展示 出了公司在我國在線教育市場有廣闊發展前景;在此基礎上,公司確立了未來的 發展方向,并且制定了適合公司的發展戰略、人力資源戰略和市場營銷策略。 最后,本創業計劃書在財務預測等方面進行了詳細分析和論證,從盈利情況 來看,資產報酬率和凈資產收益率都高于45%,且公司產品的平均邊際貢獻率為 70%,體現公司有較高的回報率,市場發展空間巨大。目前在線教育市場處于千 億市場規模,隨著市場經濟的發展和人們對教育的重視,未來幾年會呈現出萬億 級別的市場規模,隨著公司的發展,將來公司估值有望達到百億級別。本次計劃 融資金額為300萬,擬出讓10%股權,投資者可以得到可觀的回報。 關鍵詞:在線教育;創業計劃書;融資 ? ? ? ?II ? Abstract With the popularity of the Internet and people learn, the change of lifestyle, e-learning has become the main way people learn, online education in our country the size of the market for a long time to maintain rapid growth, since 2017, the growth is constantly increasing, the growth of more than 7.5% in 2017, by the end of the first half of 2018, its market growth has exceeded 19%, growth is increasing rapidly, at this time of the size of the market has exceeded 180 billion yuan. According to market data, its scale will continue to grow, and will exceed 410 million people in 2024, with a market size of more than 450 billion yuan. Under such a market background, henan babu space education technology co., ltd. was established at the end of October 2019 according to the unique advantages of the team. At the early stage of its establishment, the company made an objective and comprehensive analysis of the existing education and training institutions in the market from the aspects of scale, marketing mode, market share, product curriculum industry chain, etc. It is concluded that some educational and training institutions still exist in the traditional B2C model, and the market price is chaotic, the customer turnover rate is high, resulting in a serious waste of resources. Our company use the Internet to thinking mode in the course of provide the category at the same time, let the student customer also involved, as consumers, and distributors, not only in the most affordable price to enjoy the best quality of course, also can gain actual income from share, realize the Internet community economy and the perfect combination of traditional education. After more than 2 months of operation, the company has achieved certain results, and the course system and marketing mode are gradually recognized by the market. However, as a new online education platform for the Internet, we want to quickly occupy the market and grow, the first thing we need to solve is the capital problem in the development of the company, so I decided to write this business plan. This business plan makes an objective and comprehensive analysis of the company's industry background, market value and development trend, collects a lot of market information, and visits many famous online education and training institutions in the industry to conduct detailed analysis and research on the online education market. This business plan also makes an objective and comprehensive analysis of the company's current situation, including industry background, company profile, product course information, etc., and USES SWOT method to comprehensively evaluate the ? ? ? ?III company's strengths, threats, opportunities and weaknesses, demonstrating that the company has a broad development prospect in China's online education market. On this basis, the company established the future development direction, and developed the development strategy, human resources strategy and marketing strategy suitable for the company. Finally, the business plan is analyzed and demonstrated in detail in terms of financial forecast. From the perspective of profitability, the return on assets and return on equity are both higher than 45%, and the average marginal contribution rate of the company's products is 70%, indicating that the company has a high rate of return and huge market development space. At present, the online education market is in the scale of one hundred billion yuan. With the development of market economy and people's attention to education, the market scale of one trillion yuan will appear in the next few years. With the development of the company, the company's valuation is expected to reach ten billion yuan in the future. The financing amount of the plan is 3 million yuan, and the plan is to sell 10% of the equity, investors can get a considerable return. Key words: Online education; Business plan; Financing ? ? ? ?IV 目錄 摘要?..............I? Abstract?......?II? 目錄?...........?IV? 1.執行摘要?..?1? 1.1公司介紹 .............................. 1 1.2產品介紹 .............................. 1 1.3市場分析 .............................. 1 1.4運營管理 .............................. 2 1.5團隊介紹 .............................. 2 1.6財務與投資安排 ........................ 2? 2.河南巴布空間教育科技有限公司介紹?...................?3? 2.1項目背景 .............................. 3 2.2公司介紹 .............................. 4? 3.產品介紹?..?6? 3.1職業資格教育?.......................?6? 3.2學歷提升教育?.......................?7? 3.3個人及企業成長類?...............?7? 3.4家庭親子關系教育?...............?8? 3.5興趣愛好類課程?...................?9? 3.6 K12教育??9? 4.市場與競爭分析?....................?10? 4.1宏觀市場分析?.....................?10? 4.2細分市場分析?.....................?13? 4.2.1在線職業資格培訓市場分析?................?13? 4.2.2學歷提升教育市場分析?........................?14? 4.2.3個人及企業成長在線課程市場分析?....?14? 4.2.4家庭親子關系教育市場分析?................?16? 4.2.5興趣愛好類在線課程市場分析?............?17? 4.2.6 K12教育在線市場分析?........................?19? 4.3 市場競爭分析?....................?22? 4.3.1總體市場競爭對手分析?........................?22? 4.3.2市場結構競爭分析?.?25? 4.3.3 區域市場競爭分析??28? 4.3.4競爭分析結論?.........?29? 5.公司戰略規劃?.......................?30? 5.1公司SWOT分析?...................?30? 5.1.1優勢分析?.................?31? 5.1.2劣勢分析?.................?32? 5.1.3機會分析?.................?32? 5.1.4威脅分析?.................?33? 5.2公司發展戰略 ......................... 33? ? ? ? ?V 5.2.1公司發展戰略?.........?33? 5.2.2公司發展戰略規劃?.?34? 6.市場營銷策略?.......................?35? 6.1市場定位?.............................?35? 6.2巴布空間品牌策略?.............?36? 6.3品牌推廣?.............................?36? 6.4價格策略?.............................?36? 6.4.1常規課程價格策略?.?36? 6.4.2爆款課程價格策略?.?37? 6.6關系營銷策略 ......................... 39 6.7促銷策略 ............................. 39? 7.公司組織及人力資源管理?.....?40? 7.1公司組織機構及人力資源狀況的設置?............?40? 7.1.1公司組織機構的設置?............................?40? 7.1.2公司人力資源狀況配置?........................?41? 7.2人力資源發展戰略規劃?.....?42? 7.2.1公司員工激勵措施?.?42? 7.2.2公司人員招聘計劃?.?42? 7.2.3員工薪酬水平管理?.?42? 7.3公司人力資源管理體制規定?............................?43? 8.融資方式與財務預測?............?44? 8.1 資金來源?............................?44? 8.2 股權分配?............................?44? 8.3 資金使用?............................?44? 8.4 投資估算?............................?45? 8.4.1 資金的需求?............?45? 8.4.2 財務計劃簡述?........?45? 8.5成本費用、稅金及利潤估算?............................?46? 8.5.1固定資產?.................?46? 8.5.2稅收假設?.................?46? 8.5.3利潤分配政策?.........?46? 8.6財務報表預測?.....................?46? 8.7投資可行性分析?.................?51? 8.8盈利情況分析?.....................?51? 8.9盈虧平衡分析?.....................?52? 8.10敏感性分析?.......................?52? 8.11動態分析?...........................?53? 8.12財務評價總結?...................?53? 9.公司風險分析及對策?............?54? 9.1 風險分析?............................?54? 9.1.1 市場風險?................?54? 9.1.2 經營風險?................?54? 9.2 風險對策?............................?54? 9.2.1 市場風險對策?........?54? 9.2.2 經營風險對策?........?55? ? ? ? ?VI 10.風險投資退出策略?..............?55?。。。。。。以下內容略
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